Gnets’ marketing communication strategy, is unfolded in three legs, always having as a guiding light Gnet Internet cafes culture and Gnets’ vision.

Marketing communication targets comprise the continuous, targeted and effective promotion of Gnet internet cafes to the end customer, through the effective use of a wide variety of promotional techniques.

The strategy encompasses a continuous presence on the relative press (gaming, hi-tech), targeted TV commercials, use of national and local radio as well as use of New Media. In addition, a large segment of the communication efforts are allocated to public relations, exhibitions and events.

In addition to the national promotion of Gnet Internet cafes, Gnet focuses its marketing efforts on a local level. On a daily basis the marketing department works closely with the franchisees to efficiently use the local resources and promote the internet cafes locally, in the areas they operate.

On another level Gnets’ communication efforts focus on the brand name and communication of the franchise system for Internet cafes. Illustratively, the tactics in use encompass press, new media, exhibitions and trade fairs. On a third level the communication efforts focus on the promotion of the services offered by Gnet to independent Internet cafes. Technical system and support, leased lines circuit, hardware and software solutions, business consulting services are some descriptive operation areas.

To view some references of Gnet in the media as well as few significant promotional campaigns please click here To read the files you will need Adobe Acrobat Reader: